OUR VALUES AND GOALS
TOWARDS THE GOAL
OUR VALUES GUIDE US
They are the light of the lighthouse that leads the way. They are represented by the English word LEADERSHIP.
Ática Redex, born in times of crisis, is working day by day with the aim of becoming the first and leading European company providing specialised services for industrial, agricultural and construction machinery distributors by 2022.
LEADERSHIP
L for Loyalty, from all to all (suppliers - partners - headquarters - strategic partnerships and independent professionals).
E for Enthusiasm.
A for Attitude, always positive...
D for Discipline. We must take the decisions together.
E for Exemple. Gandhy used to say "be the way you expect to see the world. Don't depend on others. Lead by your own example. Go ahead."
R for Respect. A todos, sin excepción.
S for Synergies. We are based on knowledge. The sum of all is infinitely greater than the simple aggregation of individual knowledge.
H for Honesty. A scarce value in the times we live in, but a keystone of our organisation.
I for Integrity and Integration.
P of self-esteem ("amor Propio" in Spanish), in reference to pride in belonging and the desire to excel.
IN SEARCH OF MORE EFFICIENT SME-DISTRIBUTORS
“Instead of one big, fat, single cat, there will be several slim, determined kittens working together to form networks.”
Kjell A Nordström y Jonas Ridderstrale
(Funky Business Forever)
“Poetry is the union of two words that one never supposed could come together, and that in doing so form something of a mystery.”
Federico García Lorca
LEARN MORE...
Knowledge defies the laws of physical resources: it has no diminishing returns, it does not wear out, it grows with its use.
When it is given, it is not lost, but still owned, and based on the above, the way to exploit it is to share it.
BE MORE COMPETITIVE
Twenty years ago, there were a multitude of machine manufacturers of all kinds. Their products, however, were very similar. Any technician well trained in basic electronics, mechanics and hydraulics could repair them.
In the area of occupational hazards, the demands and pressure were minimal compared to nowadays. EU directives and standards were in their infancy. Commercially, we were in an expanding market. Simply to be was to thrive. There was a place for everyone and everyone was growing.
Hoy los productos son infinitamente más complejos. Para poder atenderlos, se requiere de una información no siempre accesible.
Applications have evolved. Demands of all kinds are at the end of the street. The number of opportunities are fewer. Customers are more informed. Communications and the Internet reduce time and geographical distances. What used to be advanced knowledge is no longer even considered differentiating. Accessibility, speed, customisation, security and utility are the differentiating attributes of products and services.
Aiming better, being more informed, knowing in detail the state of the art of the product/service, avoiding improvisation, copying and having lower costs seem to be essential tools to avoid missing the mark and to find out that new "what to do".
