Whe are network: Event Zaragoza

Success of the XIV ÁTICA REDEX event
held in Zaragoza around the family business.

With 145 people in attendance, the annual Event was held between the Hotel Exe Boston and Riproman, this year with “the family business” as its focus, with the participation of Macarena Selva, Director of the Master’s Program in Economics and Business Management at San Telmo Business School, and Alejandro Ehlis, General Manager of the Group that bears his name. The farewell conference was given by Javier Sirvent, who took as a starting point the one he gave at Vallromanes in 2017 in order to compare what he said would happen then with reality, and to offer us a perspective of what will happen in the coming years.

Pedro Fernández from COSFERLA spoke on behalf of partners and suppliers to present his TRENLA, and Eduard Moncunill from Nutriset to talk about ergonomics applied to seats.

Among other things, the attendees went to the RIPROMAN facilities in the afternoon of the first day, where they were able to see the first MBs dedicated to agriculture and green spaces, of which a spectacular nine-metre-wide roller stood out. There was also a TRENLA and various RAVAS weighing equipment.

TRENLA stood out as a modular solution that aims to automate the loading and unloading of large production lines. Although it seems designed for the automotive industry, its application can be extended to any manufacturing and logistics services industry.

From the presentations, the Head Office Manager highlighted how two generations coexist in one at ÁTICA REDEX. He acknowledged that he had not been up to par in recent years and reported that this was the time to reset, to start over. To do so, he proposed a model in which, starting from talking to everyone again (associates and suppliers), the entire model would be redefined, redesigned and reinvented using technology as a facilitator. All of this based on three pillars: vision, people (team) and systems and processes.

Mixing the physical with the digital, which he called Phygital, integrating it in order to create experiences that have the capacity to IN-FLUENCE the consciousness of everyone, partners and suppliers, generating a focused, coherent and focused MOTIV-ACTION to ask again, listen again and restart the process again and again until the Central can provide the service dreamed of by everyone.

Ángel García-Muñoz

Ángel García-Muñoz spoke about the importance of integration as a concept. The equipment presented by COSFERLA was a clear example of this. On the one hand, different pieces of equipment are put into operation to carry out the same task, on the other, the needs of one partner are integrated with the solution that another can provide. Something similar will occur with the new tricycle forklift on whose design the Central is working. Various components belonging to the Central’s suppliers will be integrated onto a chassis manufactured by a third party: battery, seat, side shifter, lighting systems, fleet management and who knows if in the near future, the electronics of the assembly will not also be included.

Macarena Selva

Macarena Selva spoke about the difficulties of the succession process, the greatest challenge faced by family businesses. She spoke about the importance of planning the legacy through training, communicating efficiently and having the collaboration of all those involved. She spoke about how to manage differences through harmony, respect and consensus.

But above all, work hard to have a healthy and sufficient company. A company that avoids conflict and generates motivation.

Alejandro Ehlis

Alejandro Ehlis first presented his company. We will not comment on it because we have dedicated a specific space to it in this IMAGINE 25. Regarding the protocol, his second presentation, defined as the “ Agreement between family partners, owners of assets and rights that they wish to manage in a unitary manner and preserve in the long term, whose objective is to regulate the corporate organization and the professional and economic relations between the Family and the Company ” he commented that it should have the following objectives: to guarantee family unity and harmony, to preserve the company and to professionalize it. It is preceded by the creation of a Family Council.

In line with what Macarena explained, he pointed out that the Family Council’s purpose is to educate, communicate and plan the future that shareholders want, as well as to manage the relationship between the family owner and the company. In any case, the Family Council must identify the problems that may arise between family members and with the company, in order to help resolve them.

Alejandro stressed that in the case of Ehlis, “it was agreed, with the aim of preserving the existing family harmony and professionalizing the management area, to exclude family members from the possibility of working at EHLIS, especially “in-laws” in clear reference to husbands and brothers.” However, he told us that they left open the exception to this rule subject to prior approval by the Family Council.

In the survey on the format to be used in future conventions, continuity was chosen by 67 to 33% and annual frequency (74%). It is worth noting that of those who supported the change of format, 94% were in favour of holding the meeting every two years, as is done in France within the CAP ALLIANCE environment.

More than one hundred ideas were collected in this survey, which must now be filtered and taken into account for future calls.

Javier Sirvent

As Javier Sirvent had already anticipated, he informed us that we are close to achieving unlimited energy derived from new discoveries accelerated by Artificial Intelligence. This has become the star of our daily lives. The transition towards a post-scarcity society, driven by advances in Deep Learning and again artificial intelligence, promises to radically transform the economy, society and human existence. It is already a fact that robots are beginning to have a major presence in industrial processes that until now were reserved for humans.

The value of things is being redefined. In a world where essential goods are abundant and cheap, economic value will shift to non-material goods and services, such as art, unique experiences and human attention.

Nations rich in natural resources could lose influence, while those at the forefront of innovation in AI and wealth technologies could gain power, possibly giving rise to a new form of “technological colonialism.” States will have to adapt.

With basic needs met, self-actualization and the search for meaning will become priorities. This could give rise to new philosophies and social movements focused on purpose and contribution, modifying the hitherto well-known Maslow Pyramid.

Hierarchies based on material wealth could fade away, replaced by stratifications based on creativity and influence. Education will focus on personal development, creative exploration and wealth management, rather than preparing people for traditional careers. Here again, AI will play a major role.

In short, the transition to a post-scarcity society will present us with both opportunities and challenges. The key to navigating this future will lie in how we choose to use technology to shape our collective destiny, prioritizing wisdom, compassion, and a bold vision of what humanity can become.

AWARDS

1. MEMBER OF THE YEAR ON MATERIAL HANDLING (FORKLIFTS): CARRETILLAS CARODE

Second award: GRUPO INFICAL

• MEMBER OF THE YEAR ON AGRICULTURE AREA: BERRO BIDE

Second award: CHAVANEL

• MEMBER OF THE YEAR ON CONSTRUCTION AND PLATFORMS: REMSA

• SUPPLIER OF THE YEAR: REDDOT

Second award: MOLDTRANS

• PROFESSIONAL CAREER: LUIS MANUEL DE SANCHA BECH

• COMMEMORATIVE ATLAS: JOAQUIM AMAT (NUTRISET)

• MB MEMBER OF THE YEAR: PEGAMO NAVARRA

• CLUB OF THE 100: GRUPO INFICAL Y GRUPO PEGAMO

• MB SALESMAN OF THE YEAR: IMANOL RUBIALES PALOMARES